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Branding: How to build your author brand

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So you are writing or have written your first book. Congratulations because now the easy part is over. What’s that you say? Writing is hard? But it’s cool because you KNOW that your first book is going to sell a metric shit ton of copies and you’re going to sit around and revel in the adoration of countless fans and have your royalty checks delivered in solid gold checks? You’re also going to be an overnight New York Times best seller and the talk of the town. You know this to be true.

Good fucking luck with all of that. Continue reading…