I’ve heard this too many times. “My publisher doesn’t give me enough promotion and my books don’t sell!”
I’m going to tell you a hard truth. Sit down, grab a cold one, or a lollipop, and listen. Your publisher is not responsible for making you a rock star.
Now before you throw things at the screen and cursing my name, hear me out.
Your book publisher is in the business of making money. They do that by taking a chance on an author and signing them to a book deal. The author gets an advance (hopefully!) and then they turn in a shiny manuscript, get it hacked to pieces by an editor, cry for a few hours, author-up, and fix their book. Continue reading…